10 essential TED talks on marketing

Are you looking to gain useful knowledge about marketing? That’s why there are a multitude of blogs, including the one you’re browsing right now (thank you!), thousands of books and numerous videos on YouTube. The Internet has become a source of information and training, to the delight of those who know how to take advantage of it. We think about it less, but TED conferences can inspire you and give you important keys to modern marketing.

In today’s digital, non-stop world, we need a regular dose of inspiration to keep us motivated and creative. And it turns out to be very difficult to find new, relevant, compelling content that teaches you a thing or two and inspires you. In fact, it’s not just about providing content, but also about keeping the passion alive, remembering why we do this work and with what values.

By inviting brilliant speakers from different and varied backgrounds, covering every topic possible, you will get exciting conferences that will capture your attention and during which you will find yourself not compulsively surfing the Internet.

Here are some TED videos that caught my attention. Each should leave you with something special. Let’s talk about marketing, branding and entrepreneurship. Be careful, these videos may cause tears, laughter, goosebumps and a whole host of emotions. Ready? Here we are!

TED: Seth Godin – “How to convey your ideas”

To all gentlemen, to all honors! And that’s when one of the gurus of modern marketing, Seth Godin, kicks off with an intervention that should shake your creativity. Consumers are overloaded, have too many options available to them and have too little time to make choices.

Furthermore, we tend to ignore ordinary, banal and distasteful things. If you want to get the attention of your community, your customers and potential customers, perhaps you should focus on all those ideas that seem bad or strange to you.

Seth Godin shows us why these ideas, too often dismissed, are often more successful than classic ideas, which are too boring.

TED: Sheena Iyengar – How to make your customers’ choices easier

Along the same lines, Sheena Iyengar introduces us in this video to a phenomenon called “choice overload.” When people are faced with too many choices, they tend to do nothing.

This knowledge can be used to generate more sales, as you will find that customers become less likely to purchase when faced with too many choices. Sheena then recommends strategies to reduce choice overload and increase the likelihood that customers will purchase your product.

TED: Renny Gleeson – “404, The Story of the Lost Page”

This has happened to all of us. We find a link on the internet that seems to answer our question, but after clicking we find ourselves faced with a 404 page. The 404 page is synonymous with disappointment, obviously.

Renny Gleeson gives us some interesting examples of brands using 404 errors not as dead ends, but as opportunities to add humor, well-designed illustrations, or helpful tips.

TED: Andrew Stanton – “The keys to a great story”

Screenwriter of the greatest successes of the Pixar studios (Toy Story, Wall-e, Monsters & Co., Nemo, etc.), Andrew Stanton reveals to us in this video the secrets of the greatest and most beautiful stories.

In addition to learning a lot from one of today’s best authors, you will have an excellent and very enjoyable time.

TED: Kevin Allocca – “Why some videos go viral”

We know that video is the most popular medium for content marketing in 2017. Internet users now prefer watching videos rather than reading an article. Kevin Alloca gives us some examples of videos that have gone viral, in a truly surprising way.

You will discover the recipe for a video that captures the attention of Internet users, generates visibility and above all… creates buzz!

TED: Dan Cobley – “What physics taught me about marketing”

Newton, Heisenberg, thermodynamics, etc. Notions that seem very distant from what we do every day in the marketing field. Yet, in this presentation, Cobley demonstrates how the laws of physics resemble the basic concepts of marketing.

So the principles of mass and acceleration surprisingly apply to brands. The bigger the brand, the more difficult it will be to reposition. It is difficult for them to change their area of ​​expertise or change the brand image associated with them. Check out this video, it’s fascinating.

TED: Malcolm Gladwell – “Choice, happiness and spaghetti sauce”

Ah, pasta… I could eat it every day. Malcom Gladwell presents everything we need to know about modern marketing through spaghetti sauce.

A few years ago, a change in Preggo brand spaghetti sauce product offerings sparked the production of an entirely new product line. There is no ONE best product, there are many better products. Segmentation with Bolognese sauce.

TED: Seth Godin – “The Tribes We Lead”

Seth Godin’s second talk in this selection of TED videos, but he’s so good it’s worth it. According to Seth, the Internet puts an end to mass marketing. Which is paradoxical because it actually gives us a much broader scope.

However, the Internet, through social networks, websites, email marketing, etc., allows for unprecedented segmentation and therefore greater personalization of the brands’ proposition.

Thus an ancestral phenomenon is reborn, that of tribes. Rather than participating in ambient noise through mass marketing and banal ideas, Seth presents a model based on sharing ideas and values, bringing together people with common interests and empowering ordinary people to change the world. Exactly that.

TED: Virginia Postrel – «Glamour»

Virginia Postrel shows us how glamor is used in all forms of marketing to sell us just about anything. Glamor makes us want to experience any object in an advertisement, we want to feel, share the experience that is offered to us.

We have all already wanted to live in the shoes of the beautiful and charismatic person presented in an advertisement, this image has imprinted in our minds what our life could be like if we bought what is offered to us.

TED: Derek Sivers – “How to start a movement”

In this short video, Derek demonstrates that it’s not the leader who should take credit for a movement he started, but the early members. It takes courage to be the first to join an “original” of yourself. And little by little the movement spread.

The movement begins when there is no longer the risk of looking ridiculous because everyone does it and it becomes a popular choice. Therefore, it is important to treat your first customers or subscribers as best as possible, because they are necessary to the life, or survival, of your business. Just because they’re there.

And you, which TED videos struck you? Share them with us in the comments below!