11 techniques to make your site known and gain traffic

Before I give you some tips for Make your site known, get more visibility and increase your trafficHere are some essential things to know about traffic. First of all, do you really need more visitors to your site? The answer is yes, but not just any!

Not all visitors are the same. In fact, qualified traffic, perfectly targeted will generate a better return on investment. It seems obvious, but believe me, in reality many sites aim too wide and don’t convert enough.

Generous traffic can be a good thing, but if it’s not targeted, it will only serve your ego. Keep this in mind as we look at some effective ways to get the word out about your site. It’s better to have 100 targeted visitors than 1000 who are completely indifferent to your content. or what you have to offer them.

Offer content to make your site known

This is the basis, no traffic without content ! If you want people to discover you, provide them with value. This is the fuel for your websitewhich will help you improve your SEO and bring users together on social networks. Create a blog and feed him regularly.

The days of the showcase site are over! You need content to fuel your traffic, to make your readers want to come back.

Focus on SEO

And since the world is well made, Doing content marketing today also means working on your SEO. Indeed, Google tries to provide its users content that answers their questions. If you answer your audience’s questions, you will improve your SEO. And SEO is one of the best ways to get your site noticed, even if it takes time.

Obviously there is always the technical aspect that should not be overlooked and this requires some skills. But if you at least keep in mind to help your readers, you will attract traffic, and qualified traffic! To learn more, you can download my ebook to train on SEO.

Google Adwords and others…

SEO takes some time. So, to get started and make your site profitable at startup, you might be tempted to do thisinvest in AdWords or Facebook Ads campaigns. Don’t get me wrong. Even though I regularly defend inbound marketing on these pages, digital advertising is still interesting.

Yes, because it is different from advertising in other media. In fact, both through paid referencing (Adwords) and through advertising on Facebook, you can target the users who will see your ads.

Know that if you choose your keywords well, even on a small budget, you will quickly reach thousands of visitors who were not aware of your brand.

Guest blog

Guest Blogging is also called guest articles. And this goes both ways. If you invite personalities from your industry to write on your blog or through a simple interview, you will attract your guest community to your site. It’s like a signal you send to your community: “he and I have the same values, follow me! »

A few months ago I wrote an article about Fanny Augé, the wife of chef Pierre Augé. I had the opportunity to work with her and I was surprised at the time by the way she approached web marketing in a very natural, spontaneous, absolutely self-taught way. This interview brought me significant traffic, tripling the number of visitors a few days after the publication date, thanks to Pierre Augé’s popularity.

Of course, he and I are not in the same business sector, but it was a nice gain in visibility. Of course, you can also write for other recognized sites. I receive requests regularly. The advantage is twofold. On the one hand, you will benefit from the audience of these sites and get links to your site, useful for SEO.

Be active on social networks

54% of B2B companies say they get leads through social media. I can only advise you as much as necessaryestablish a presence on social networks as quickly as possible. Build your audience by sharing your and others’ content and being social.

Be sociable on social networks, it means reaching out to others, taking an interest in their problems and providing help. Just like in real life! You can search for questions asked by people in your industry or that your product answers. Discuss, share, help.

This grows your audience, people will thank you by sharing your posts and will become your ambassadors. But above all, look for real and warm human relationships, this is the key to social networks. Finally, this will give you article topics for your blog.

Use video

Editorial content is always just as good and engaging for your site. The video, however, has a particular value attract new visitors and generate some buzz. You can capture and keep your audience’s attention and increase your site traffic at the same time.

Also, if you don’t have any particular video skills, here is a list of free tools and video banks for making professional-looking videos.

Internal links

You know you are never better served than by yourself! So consider giving visibility to older content by sharing it in new articles. At the beginning of this article, you noticed that I share useful links related to the topics covered.

They allow the reader to delve deeper into a topic and it is up to you to retain your readers, lower the bounce rate and benefit, who knows, from new shares on social networks if these articles have convinced your readers.

The content varies

We are not all the same readers and consumers of content on the Internet. Some like in-depth articles, others prefer snack content (short articles), some watch videos on Youtube while still others prefer the concise look of an infographic.

By varying the content you offer your readers, you will generate traffic made up of people with different habits.

Trust the email

Although many predict the end of email, it is clear that it will still benefit from it high conversion rate. Promote your articles among your newsletter subscribers. You can also promote events and maintain a direct relationship with your subscribers.

Go viral

There is content that is shared at high speed on social networks and blogs. Infographics are one of them. Well made, they can advantageously replace, or enrich, an item. All information is quickly present before the eyes and easily shareable. You might also benefit from audience input from a social network we think about less: Pinterest. You can see an example with this infographic that shows the important steps of a chart.

Comment on the Internet

If you’re like me, you probably visit a lot of blogs and websites related to your line of business. Why not participate in the conversion. Commenting on articles won’t necessarily bring you immediate traffic, but it will support your experience and allows Internet users to discover you when you provide quality information. Of course, as a result, this also makes it possible make your site known.

Avoid linking to your blog, Don’t self-promotebe natural. With enriching, quality and relevant comments, you should connect with other people in your niche. Avoid comments on your competitors’ blogshe is not very intelligent and obviously liked.

Don’t use your company name, use your name and image. This makes you more approachable, more human, and eliminates the impression that you’re leaving a comment just to promote your site.

Conclusion

Don’t just rely on search engines to get your site known and provide it with traffic. You should never put all your eggs in one basket. If ever, for one reason or another, your SEO suffers, you can always rely on other traffic sources.

After reading this article, you should be familiar with the different methods to make your site known and get more traffic. These tips are based on online advertising, content creation and social media.

Depending on the time you have and the team around you, you may not be able to invest in each of these points. Dedicate yourself to the ones you are most comfortable with, each of them has the potential to attract new visitors.

You can also test these methods over time and see which ones work best with your audience and your business.

And you, What tips do you use to spread the word about your site and attract new readers? ? Feel free to share your experience in the comments below!