Are there too many social networks for your business?

These are the times that want it! We told you that you had to be present on the social networks to promote your business and you started. In a fit of spontaneity and voluntarism, with your sleeves rolled up and cup of coffee in hand, you went from Twitter ha Facebookpassing by LinkedInwithout forgetting Instagram, Screw, Pinterest, Snapchat, …

Worse ! Perhaps you would have liked to create, out of excess of goodwill, accounts for the different departments of your company?

After a few weeks, the results are catastrophic: waste of time feeding the different accounts, few subscribers, non-existent engagement and your accounts slowly end up dying. Goodwill will not be enough.

Enough!

Remember those little gadgets called Tamagotchis? These little virtual creatures, locked in a key box, required constant attention. You had to make sure they were fed, that they had proper hygiene, you had to give them affection, play with them, otherwise they would die. Imagine the stress of having to manage multiple of these little gadgets at the same time!

Social networks also require regular monitoring, constant monitoring and commitment on your part. which cannot be minimal if you want to succeed. You can’t just post a photo, a new status, and wait until the next day to do it again. You will have to find the levers to do this grow your communitycheck new comments, reply, create interaction through questions, surveys, etc.

Just like with tamagotchis, if you don’t fully invest yourself, you’ll simply have to deal with additional stress for a near-nothing outcome, until the inevitable: the depletion of your online business.

Your message becomes confusing

Confusing and widespread! In fact, imagine yourself in the shoes of one of your customers: which account should they follow to obtain information on new products, to solve a problem in the after-sales service, to access promotions?

Is it better to follow you on Twitter, Facebook, Instagram, Youtube? Do you publish the same things or is the information complementary? All of this can quickly become a headache for those interested in your business.

Same thing if you have different Twitter and Facebook accounts. Your message will lose its impact, dispersed across your different accounts. You also risk creating several small communities rather than one coherent and responsive one. This strategy works very well for some companies, but it needs to be thought about in advance.

You lose the thread of the conversation

Have you ever had one of those long family lunches where Aunt Gisèle tells you about her latest surgery while Cousin Charlie tries to tell you about his latest sea fishing trip? It’s impossible to follow the two conversations without risking a confusion of messages (how did this hook end up in Aunt Gisèle’s spleen?).

By wanting to do too much, we end up not doing well at all. Becoming an actor on social networks means participating in a discussion, starting it and maintaining it. If you multiply accounts on each social network without having the necessary team to support them, you are headed for disaster. Your monitoring will become hellish and you will risk generating dissatisfied people whose voices you will not have heard.

How much is too much

There is no right answer in general. Each case must be studied. This will depend on the size and notoriety of your company, the staff who will manage these accounts and the message you need to convey. If you’re wondering, chances are the load is already too heavy.

The first question to ask yourself before starting: do I have things to say? And if so, which ones? Who are the people who are likely to follow me and be interested in my content? On which networks are they present? Depending on the image you want to project, which networks will you engage with? Why are you starting? To fill an image deficit, to restore a tarnished image, to rejuvenate your brand, to increase your turnover?

In short, an online presence can be organised! There is a strategy to be implemented in advance, publications to be created during the project and finally analyzes to be carried out to judge the effectiveness of a web campaign. Don’t make any mistakes! Even the largest companies do not multiply accounts to gain visibility, it would be a big mistake. So take a look at what Coca-Cola, Apple, and some other big companies are doing.

While you would easily entrust your tamagotchi to your granddaughter, don’t entrust your online presence to just anyone. Call a professional! What if we discussed it together? Contact me!