I dreamed of doing the job I do today. Analyze the functioning of a company, define its strengths and weaknesses,
Overcoming content shock: 5 winning strategies
Millions of pieces of content are created every day: blog articles, videos, podcasts, infographics… This avalanche of information, as fascinating
How to measure the results of your Content Marketing?
There is a paradox in Digital CommunicationTHE Social networks and the Content marketing : the one from measurement of results.
Do you really need more visitors?
In 2002 I created my first site. I had already tried various small experiments, but this was my first serious
What is content marketing?
Useful, relevant, non-advertising content at the heart of your marketing strategy Have you noticed that traditional marketing, commonly called outbound
Optimize your Content Marketing using Personas
The main thing when writing an article is not the subject, the platform on which you will distribute it or
What is an influencer? – Stéphane Torregrosa
Andy Warhol once said: “ In the future everyone will have their quarter of an hour of world fame When
Webmarketing at the service of entrepreneurs and SMEs
To be entrepreneurwears many hats. Sure you are very talented, but what if sales is not your field? Not all
What if I became an influencer?
Many claim to be influencers without actually being one. Our judgment can easily be distorted by analyzing an account too
Motivating leader or inspirational leader?
When we build a team, what we look for as a priority, often even beyond talent, is motivation. And for