The support of artificial intelligence in businesses

Artificial intelligence is often considered a miracle tool or, conversely, a threat to existing professions. Support “Focus on AI” created at Espace Repro shows a completely different reality: that of a progressive, pragmatic and deeply strategic transformation.

Beyond the technological experiments, this program allowed the company to do so change your perspective on artificial intelligencenow considered to workmateAND daily companioncapable of increasing human skills without replacing them.

1. Repro Space: An ideal testbed for artificial intelligence

Founded in the early 1990s, Playback space is a digital printing company that controls the entire value chain: from graphic creation to delivery, without subcontracting. The organization is divided into multiple divisions (sales, printing, finishing, delivery) and relies on a structured software ecosystem that combines graphic tools and management solutions.

Even before the support, artificial intelligence was not a theoretical topic. The first internal developments to automate some technical analyzes related to estimates had already been started. The program Focus on artificial intelligence it was therefore part of a logic ofacceleration and structuringwith three clear ambitions:

• automate some processes with a high mental load,

• make better use of existing data,

• explore the potential of artificial intelligence beyond traditional uses.

2. A paradigm shift: learning to think “with” AI

One of the major contributions of support was not technological, but cognitive. Managers and executives have gradually learned to do this reason in the logic of artificial intelligenceand don’t try to make it work according to their usual patterns.

Suggestion as a strategic skill

Mastery of suggestions quickly emerged as a central lever. The method CRAFT (Context, Role, Action, Format, Tone) it made it possible to structure exchanges with artificial intelligence and radically improve their relevance. This skill is today seen as a key know-howjust like a professional tool.

A new posture in the face of artificial intelligence

Far from being an anxiety-provoking vision, AI is now integrated as:

• AND demanding assistantthat requires human control,

• AND amplifier of ideasopening previously inaccessible scenarios,

• AND thinking companionparticularly on complex or time-consuming topics.

3. Concrete and immediately measurable productivity gains

Experiments conducted during support quickly demonstrated the AI’s ability to do this free time with high added value.

Automation of internal content and documents

Artificial intelligence has made it possible to produce materials that previously required several days of work in just a few hours:

• structured and educational training materials,

• reliable and usable meeting minutes,

• complex written communications, combining precision and diplomacy,

• regulatory or technical documents whose structure was not controlled internally.

These uses have contributed to reduce the mental loadwhile improving the quality of the final results.

4. “Vibe Coding”: when AI becomes a lever for software development

One of the major turning points in support was the discovery of a radically new approach to software development: Vibration coding.

Instead of relying on no-code solutions deemed too rigid or complex to set up, the company experimented with AI-assisted development via augmented code environments. The principle is simple: describe in natural language what the software should doand let AI produce the corresponding technical structure.

This approach allowed:

• improve an existing file analysis tool for quotes,

• to create new imposition software,

• to launch a quote-based email automation tool.

Beyond the tools themselves, this approach opens up a main strategic perspective : the possibility, ultimately, of transforming these internal solutions into marketable software offerings.

5. Generative AI: creative opportunities and operational limits

Tests conducted on image-generative AI have revealed exciting potential for visual communication and creativity. However, some limitations remain structuring:

• generated images still require human editing for professional use,

• upscaling for large format printing remains insufficient,

• reliable reading of handwritten data remains out of reach.

These results made it possible to anchor the AI ​​in a realistic approachaway from excessive marketing promises.

6. A central human issue: involve the entire organization

While executives quickly embraced the approach, adoption by operations teams remains more mixed. Day-to-day production leaves little room for perspective and AI is still perceived as a “top-down” solution.

This implies:

• AND strong management leadership,

• the supply of concrete and ready-to-use solutions,

• a gradual, guided and structured increase in skills.

AI thus becomes a management and technological project.

7. The strategic checkpoint: the interconnection with management tools

The main unresolved challenge concerns interfacing with the existing management suite. Current technical limitations hinder the full automation of some key processes, particularly those related to quotations and commercial management.

The reflection undertaken around the evolution of the software environment marks a decisive step in the company’s digital journey.

8. And after? Towards “Towards digital”

Support Focus on artificial intelligence laid solid foundations. The next steps are towards:

• the daily generalization of some uses of AI,

• the development of internal tools in progress,

• a strategic reflection on the valorisation of these developments,

• and, in the long term, the launch of a program Towards digitalfocused on marketing, visibility and sales channels.

In summary

The experience carried out at Espace Repro demonstrates that artificial intelligence is neither a magic wand nor a threat. When it is accompanied, contextualized and managed, it becomes a powerful transformation leverserving performance, meaning and innovation.

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