Webmarketing at the service of entrepreneurs and SMEs

To be entrepreneurwears many hats. Sure you are very talented, but what if sales is not your field? Not all entrepreneurs have this gift, nor the required experience. Even more, some people have no taste for sales! Still, you must necessarily have something to sell, a product to design, a consumer need to satisfy, a business to thrive.

Luckily, You don’t need to be a great salesperson or a skilled marketer to be successful. Here are some tips that could make you a successful entrepreneur!

Produce content

For several years one of the recipes for success in online commerce has been Content Marketing. If you are successful at content marketing, you will generate sales.

The more content you produce for your blog, the better. Sometimes, during particularly busy periods, I produce fewer articles on this site. When production is regular, traffic is significantly multiplied by 2 compared to times when I can’t invest enough.

They generate companies whose site has more than 400 pages six times more leads compared to those that only offer 50 to 100 pages to their visitors. If you’re wondering how big your articles should be, you don’t need to produce 2000 word articles, it’s up to you to find the right balance. You can be very direct, offer one idea per article, and write densely.

Content Marketing allows you to attract new customers without being a salesman ! Provide solutions to your leads’ problems, produce value in their eyes, create connections, relationships and build an audience around your project.

Furthermore, content marketing also allows you to go further expert in your field. This brings you visibility and a performance of trust in the eyes of consumers. Finally, unlike traditional advertising systems, content marketing provides solutions to the people who look for them and when they need them. Don’t interrupt them!

Boost your content

If you are only relying on search engine optimization to get traffic, you will have to be patient! Companies are finding it increasingly difficult to get their message heard. Sometimes because it isn’t suitable for their audience or it’s too promotional, but not only that. Facebook, for example, is becoming increasingly stingy with visibility.

The average organic reach of posts decreases year over year on Facebookvideo being the medium that is giving the best. Even if your page has thousands of fans, only a small percentage will see your posts appear in their news feed.

Instead, using Facebook Ads (which is the real reason for the decline in organic reach), for around thirty euros you can get your message to several thousand people.

Then, depending on your field of activity, choose one or two additional social networks to share your content and expertise. Twitter, Linkedin, Instagram, Pinterest and many others can become effective vectors for your storytelling.

If you’re looking for proof that social media is beneficial to your business, the numbers can prove it to you. For example, Facebook alone accounts for almost 16% of time spent online. Here are some interesting statistics:

• 40% of users admit to being more sociable on social networks than in real life.
• The average Twitter user spends about 170 minutes a month on the social network’s site or app.
• Consumers who purchase online from Pinterest have an average basket of $140 and $60 for those from Facebook.

Social networks represent a profound change in consumer attitudes, and this is part of the growth in uses.

Use CTAs

Even if your content is extremely engaging, sometimes you need to help the visitor and take them by the hand to show them the next step. It’s just an invitation and you’re free to decline it, of course. A CTA (CAll To Action) is a button, form or any process on your page that invites your visitor to take an action. Sign up for a newsletter, purchase, download a resource and many possibilities at your disposal so that one day your reader does not forget you and returns to your site.

This is called conversion. From a lead, your reader can become a potential customer, then a customer and a brand ambassador. Calls to action therefore aim to help Internet users who visit your site go through these different stages. Every online sale results from a click on a CTA button.

Create a newsletter

The news letter, or newsletter, is an important step in your web marketing. The strength of the newsletter is that it allows you to nurture a list of leads and remind you of them. Lead nurturing is about providing quality information to your leads to move them through different levels of the purchase funnel.

Mail after mail, you inform your readers and convince them. You don’t sell directly, but you provide help, solve problems, and strive to provide quality content.

These efforts are bearing fruit and email remains an important sales vector. 82% of consumers open emails from brands and 44% of recipients have made at least one purchase after reading a promotional email.

Don’t give in to the temptation to purchase an email database. Prefer one built over time, on your site, where visitors register little by little, but which will be perfectly targeted.

Be sociable

On social networks, abandon the trappings of sales and be truly sociable. Don’t be a good salesman, be good at your interpersonal skills and build an audience.

Don’t put your brand in every tweet, be open, be friendly. Seek interaction by interacting yourself. Do unto others as you would like them to do unto you, it also works on social networks!

Retweet, share and participate in discussions. Show who you are, be human and forget about RT and automatic messaging solutions, which smack of automation (commun.it for example).

Help people

I was in sales a few years ago. I’ll be honest, I wasn’t really cut out for this. I don’t feel comfortable selling, promoting products, etc. I remember early in my career meeting customers in a store because a salesperson had sold them an unsuitable computer, just to clear out the stock.

Through my blog and on social media I try to help the people who ask me as much as possible. Obviously there are many requests and I can’t answer them all, but I regularly help students, entrepreneurs and organizations.

An entrepreneur likes to solve problems. This is the importance of the content I talked about above. The entrepreneur tries to understand the difficulties of his audience in order to respond through his articles or videos.

Therefore, without pitching yourself or your solution, consumers will know that you are able to address their concerns. At the purchasing decision stage, they will remember you.

Loyalty your customers

I’ve said it several times on this site, acquiring a new customer costs five times more than retaining an existing customer. However, few companies still emphasize a true customer relationship.

Your current customers are one of your best sources of sales, but this requires maintaining a relationship with them.

Conclusion

And you, how are you doing? What are the recipes for your success? I support companies of different sizes, and one of the advantages of being a small operation is the ability to move quickly and be creative.

Digital marketing offers so many opportunities! You certainly won’t be able to implement all of these things on your own, but you can test (and measure) the results of each of these practices.

Contact me if you want help implementing a web marketing strategy or support in your digital transformation.